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Boerne Star

Recipients of the Best Full Service Jewelry Star Award.

Pictured: Jeanette Alcazar (owner) and Mario Guerrero (jeweler). 

To learn more about this award and the Boerne Star, click here.

Best of Boerne

Anything to say to the community?

THANK YOU for continuing to show your support for our small business.  We are grateful to be your family jeweler and look forward to seeing you again soon.  We owe our success to you! Our wonderful community!

Read the full article by clicking here.

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Best of Boerne

What do you credit for your victory in the BEST OF contest?
We credit the incredible Boerne community for their support of our business. We have been privileged to form relationships and trust that span generations. Our dedicated team has also truly stepped up to the challenges and successes of the last year.

Read the full article by clicking here.

October 2021

"My favorite part, though, is that I’m a people person and I like to know their stories because it helps me provide them with the perfect piece of jewelry. I also love taking their unwanted jewelry and turning it into a piece of art that they want to wear every day. The look on their faces is what I love the most. We have generations of customers – we start off with grandparents, and then go down the family tree. I have held babies that have come back for their engagement rings. It’s so wonderful. It’s such a reward to be part of people’s lives like that.” -Jeanette Alcazar

In the Limelight with Leslie
December 2020

I put on my sparkly Santa hat to showcase what shopping local looks like in the pandemic! Jeanette Alcazar, owner of Morrell Jewelry and her daughter Victoria, opened the store on their only day off to let me act like your personal shopper! Whether your budget is $10 or $100,000, there are Gifts Ideas for Her, Gift Ideas For Him, Gift Ideas On a Budget and Gifts Of Your Dreams at Morrell Jewelry in charming Boerne! Boerne is just outside of San Antonio and has many boutiques and restaurants to enjoy!

Read the source article by clicking here.

Hill Country Explore
August 2016

Morrell Jewelry has been creating beautiful jewelry in Boerne for the past 25 years, and has garnered a reputation as one of the area’s most skilled and respected artisans in the area. Owned and operated for decades by Dave Morrell, ownership was eventually transferred to long-time employee, Jeanette Alcazar. Her own love and passion for jewelry design made her a great candidate, but her love for her customers made her the perfect fit. . . .

Read the full article by clicking the image above.

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