Everything you need to know

About Us

Custom Jewelry & Customer Service Experts

Morrell Jewelry is an accomplished, trustworthy business that holds itself to the highest standards of quality and customer service. In 1991 Morrell Jewelry was established as the first store in Boerne offering fine jewelry as well as watch and jewelry repair. Over the next twenty-five years our store has expanded exponentially thanks to the support and generosity of the Boerne community. We now offer many of the hallmarks of major jewelry chains, including carrying jewelry made by exclusive designers from around the globe and assisting with your custom design and appraisal needs.

As a family-owned, small-town business we strive to demonstrate our commitment to our customers by offering our own unique services designed with you in mind. Our store is known for its consignment cases, which offers unique pieces at great prices, and we have three annual customer appreciation and celebration events with special prize giveaways and unbeatable sales.

From all of us at Morrell’s, thank you for making us a part of your community, from repairs on unique heirlooms with family histories to the beginning of new stories with engagement rings and custom designed pieces. We have continued to look for new ways to provide the best possible service to our customers. This year, as a part of this effort and on the occasion of our store’s Silver 25th year Anniversary, we are excited to announce the opening of our new location at 134 E. Bandera Road, directly across the street from the YMCA. We look forward to continuing to serve the Boerne community.