Everything you need to know

About Us

Custom Jewelry & Customer Service Experts

Morrell Jewelry is an accomplished, trustworthy business that holds itself to the highest standards of quality and customer service. In 1991 Morrell Jewelry was established as the first store in Boerne offering fine jewelry as well as watch and jewelry repair. Over the next twenty-five years our store has expanded exponentially thanks to the support and generosity of the Boerne community. We now offer many of the hallmarks of major jewelry chains, including carrying jewelry made by exclusive designers from around the globe and assisting with your custom design and appraisal needs.

As a family-owned, small-town business we strive to demonstrate our commitment to our customers by offering our own unique services designed with you in mind. Our store is known for its consignment cases, which offers unique pieces at great prices, and we have three annual customer appreciation and celebration events with special prize giveaways and unbeatable sales.

From all of us at Morrell’s, thank you for making us a part of your community, from repairs on unique heirlooms with family histories to the beginning of new stories with engagement rings and custom designed pieces. We have continued to look for new ways to provide the best possible service to our customers. This year, as a part of this effort and on the occasion of our store’s Silver 25th year Anniversary, we are excited to announce the opening of our new location at 134 E. Bandera Road, directly across the street from the YMCA. We look forward to continuing to serve the Boerne community.

WHAT WE DO?

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Custom Jewelry Design
Work with our knowledgeable staff and experienced jeweler to create unique and expertly crafted pieces. We can help you re-design pieces from gold and stones in your collection or custom create individual pieces from scratch. We take walk-ins and appointments for custom pieces.
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We Buy Platinum, Gold, and Silver
We buy precious metals and stones for cash or to put towards repairs.
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We Appraise Jewelry
We offer objective and trustworthy appraisal services for jewelry that is accepted by all major insurance companies.
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The Latest Fashions
We carry and vibrant jewelry fashions from designers around the globe. From silver styles to gold and platinum styles, we offer jewelry for a variety of budgets and cater to a variety of tastes. Some of our most popular lines include the elegant Officina Bernardi from Italy, the unique Hagit Gorali from Israel, the vibrant collections from New York-based Raymond Mazza, and the distinctive designs from Dallas-based Authentic Gems. Our newest designers, Diamond Designs, Inc., provides a wide variety of styles in silver, gold, and an assortment of gems and diamonds. DDI also offers bridal, engagement, and anniversary styles.
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Consignment Jewelry
Our consignment case houses jewelry of fine quality in silver, gold, gemstones, and diamonds. A wide variety of fashions and styles are available, from antique pieces to contemporary styles. Our consignment cases are consistently updated with quality and brand name pieces (such as Tiffany and Co., etc.) are often available.
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Watches
We carry Seiko, the creators of the world’s first quartz watch, and Seiko-made Pulsar brands in men’s and ladies styles. We also carry American-made Belair watches that come equipped with sapphire crystals and precision Swiss movements in men’s and ladies styles. Our newest line, Charles Hubert, is known for pocket watches and watches that provide unique designs at affordable prices.
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